Bicycle racing used to be more simple and less expensive.
A few things were certain: a passionate fight, cheering crowds and good neutral service.
The exploding cost of racing
for suppliers and sponsors has kept the stalwarts of neutral service away from
all but the highest level races.
But there are still great local and regional races every weekend offering plenty of opportunities to show your wares and tell your story to hungry riders and fans. If you are a promoter, you know this. If you are a brand involved in road cycling, you want this.
That is where Système-D comes in. A neutral racing service for the rank and file. Stage races, grand fondos and elite cause rides are the backdrop for the service we provide. The 2012 calendar is quickly filling in. Make this the season you improve the riders experience.
Système-D /’sistem/noun, French: shorthand term referencing the French word débrouillard and/ or démerder. From the verb se débrouiller, "to untangle" and se démerder to literally to remove oneself from the shit; usage: Système-D is a manner of responding to challenges that requires one to have the ability to think fast, to adapt, and to improvise when getting the job done. That’s us; Système-D.
